A LIFE IN MENSWEAR
Beyond Category gives the reader an insider’s look at the men’s fashion industry through the unique perspective of menswear leader Joseph Barrato. Starting with the storied midcentury heyday of Brooks Brothers on Madison Avenue, through the early stages of developing the Polo brand, to helping style Pierce Brosnan in Brioni for James Bond, Barrato shares his many captivating experiences of a life in menswear.
Beyond Category
The substance of Joe's style
Why the title
Beyond Category?
What does "casual
elegance" mean to Joe?
What does Brooks Brothers mean to Joe?
Meet Joseph Barrato.
Menswear leader.
Luxury expert. Fashion lover.
rom Brooks Brothers to Bergdorf Goodman to Polo Ralph Lauren to Brioni to Moncler, Joseph Barrato’s rich, rewarded and remarkable career has followed his lifelong love of menswear – a passion that began as a young boy shopping with his parents for his first suit at Barney’s in his native New York City.
In Beyond Category, Barrato shares his personal insights, reflections, and opinions about the culture, business and history of menswear. “You know, fashion is a people’s business,” Barrato says. “It really is. And it’s a creative business. People are seduced by the fashion industry.”
“I worked for some amazing people in my career. I met some amazing people. And I grew every step of the way. It was never old for me. Never. There was always a new dimension… a new opportunity… a new way to grow into the role I saw for myself someday… and that was always exciting. And it's still exciting. Right up to today, I still have the passion.”
What People Are Saying
Jeffrey Banks
I was so excited to read my friend and mentor Joe Barrato’s new book, Beyond Category, chronicling his illustrious career in menswear…I am so very proud of Joe (a.k.a ‘Old Blue Eyes’)!
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Excerpts from Beyond Category
